Fitness is an evergreen topic, concern, necessity, and passion that’s relevant all year long. Now that apps have entered the chat, there’s no stopping this market.
According to data published by Athletech News, the current global market value is soaring past $13 billion and is expected to reach $120 billion by 2030.
The fitness tracker market, in particular, is an excellent opportunity for entrepreneurial-minded athletes and fitness enthusiasts. However, after you build a fitness tracker app with Builder.ai, how do you inspire users to stay active with your app?
Here are some valuable tips and tricks you can use to engage, retain, and grow your user base.
Develop a Creative and User-Friendly Interface
Downloads are one thing. Yet, a stellar user experience (UX) is essential if you’re serious about users incorporating your app into their daily routine.
One of the best ways to approach fitness UX is to integrate gamification into the app. Like any fitness routine itself, gamification engages, tracks, and interprets progress. You can incorporate gamification at every stage of the user’s journey.
For example, an easy walkthrough that seamlessly ushers new users through the sign-up process is vital. Start with a step-by-step onboarding UX that collects important information, from birth dates to fitness goals. New users will be prompted to answer a question with each step.
Use this vital information to develop an app dashboard with personalised goals. Incorporate circular charts, also known as donut charts, to illustrate real-time progress. You can also integrate to-do lists, Google Maps, alerts, and more relevant tools into your gamification design.
As an alternative to donut charts, your app could feature a real-time line chart that shows a “runner” moving across the line. This idea also works with Google Maps, assuring the user’s location for long-distance runs.
It’s important to choose a gamification design that makes sense for your particular tracker app. You’ll also need to think about device compatibility when designing visuals. Wearable devices typically have smaller screens than smartphones.
Build a Fitness Tracker App With an In-App Community
Studies show that one of the best motivators for fitness is community. This may come in the form of a designated workout buddy to a weekly power-walking group.
Go the extra mile by creating a community-building space within your app!
For starters, users could sync your app with their favorite social media sites, like Facebook or Instagram. This way, they can engage within the app under their familiar socials. This also makes it easier for users to share your app on their socials.
Your app could automatically generate fitness milestone posts that users can share directly to their socials, sparking interest among their friends.
Another option is to create an in-app forum board for users to ask questions.
Topics could range from app usability to community-building posts. Like social media integration, this feature empowers people to help each other reach goals and master the app. This is essential for user retention.
A vibrant community also builds a powerful knowledge base.
Make Your Mark In the Fitness App Space
Are you ready to finally build a fitness tracker app?
Remember the value of both gamification and community when brainstorming an app that retains active users.