Augmented reality is already impacting social media and it’s done so for years now. In fact, it seems like AR is taking over the most popular social networks in the world- Facebook, Instagram, andSnapchat. The question here is, how will AR reshape our future and have its impact on social media? Brands and marketers need to know these answers if they are going to be at the forefront of AR in social media and find new ways to boost their sales.
Technology has been expeditiously growing recently with novel innovations and advancements released and tested in the market. Technological advancements like Voice Recognition, Artificial Intelligence, Augmented Reality, and Virtual Reality have become the need of the hour for every business to sustain and flourish.
The Augmented Reality market is skyrocketing. Though AR has been around for decades, the latest Web AR technology has now made it accessible to every domain. There are many other AR trends like AR filter, shopping AR, web AR, etc. are incredibly used by the agency. Thenumber of AR uses has exponentially increased. According to the most recent figures, the global AR market size was estimated at USD 17.67 billion in 2020 and is expected to reach 26.75 billion by 2021.
Technology is already redefining the way people interact with digital applications and it will become more intuitive and efficient in the future. China is undoubtedly at the forefront of progress with emerging technologies. According to the article from 2019, China is forecast to spend the most on augmented and virtual reality technologies in 2020, with spending projected to reach 5.8 billion us dollars. AR could bring about a lot of changes and development to various industries like Real Estate, shopping, travel, healthcare, and education.
In conclusion, augmented reality has evolved from a pipe dream to a substantial reality in just a century. Until developers and UX designers begin to think about how AR can be integrated with daily life to improve the quality, efficiency, and productivity of experiences. There is no doubt that Augmented Reality holds its application in almost every field. As devices adapt to new technology, the growth of AR is exponentially huge. With so many positive advantages, AR has reshaped our future.