Several studies have shown that most tenants and investors start their search for a property via various online tools. It is therefore important that your real estate site is effective!
Like other businesses, commercial real estate companies need a solid online marketing strategy. This will highlight the properties they promote on their real estate site and thus stand out from the competition.
Several studies have shown that most tenants and investors start their search for a property via various online tools.
This means that a real estate website is first and foremost an essential marketing tool to help the public obtain detailed information about a property.
Rental search sites such as Ren tola have been developed using this approach. On Ren tola, you have access to a wealth of information related to rental properties. It is possible to contact landlords directly and view the property on an online map.
Starting the design of a real estate site is a task that may seem laborious at first sight. The success of a real estate platform depends on major factors such as usability, content and design.
However, many other criteria come into play to ensure that the website is perfect and provides the right information and visual engagement for potential tenants, investors and brokers.
The top 9 essential characteristics of a successful real estate website
Use only professional photos
Like a showcase, your website is the first visible aspect of your company and your services for the customer.
Therefore, including large, captivating images of the properties on the homepage will already bode well for the public. On the other hand, a photo gallery of around 10 or more images will create a lasting impression on customers.
Therefore, take the time to select and use professional photos of optimal resolution. These will build trust in your brand.
The use of interactive floor plans and stacking charts
Graphical elements such as downloadable 2D and 3D floor plans and interactive diagrams help illustrate the layout of a property to allow visualization of available space.
Overall, this helps to generate more interest among site visitors.
An interactive location map of the housing area
Using an interactive online location map is a great feature. It will highlight the location of a property while indicating the amenities of the area where it is located such as:
- public transport,
- or even shops and other services.
It is possible to optimize a real estate site by integrating a Google Map into the ads with the help of SEO for real estate. This map shows exactly where the properties are located.
Just like the previous point, this type of online map allows potential buyers or renters to locate nearby amenities while easily finding a property.
The integration of such a feature also allows your site to be more visible on search engines.
The characteristics of the property
A good idea for optimizing your real estate site is to highlight real estate amenities and create bulleted lists or graphs of these different aspects.
Defining categories of property characteristics will also allow you to put more emphasis on the strengths of the property.
Visible site coordinates
If real estate website visitors don’t have access to your contact details and can’t contact you, all the hard work optimizing your platform will somehow be wasted.
For this, it is also interesting to create a simple lead capture form. This type of form is used to capture leads, i.e., information on prospects or potential contacts. This is an ideal tool for tracking the movements of your website visitors through Google Analytics.
Creating a blog for your real estate website
Posting recent real estate industry news through a news section or blog helps to continually add fresh content to your website.
Creating a blog takes minimal effort. This creates a feeling of activity on the platform and also helps to improve its visibility on search engines.
Activity tracking via Google Analytics
Once the design of the site is complete, it is crucial to evaluate its effectiveness.
By integrating Google Analytics into the site, it is possible to:
- monitor its performance,
- and how visitors interact with each page.
Optimal mobile adaptation of your real estate site
Finally, developing a responsive site that automatically adapts to all screen sizes (desktop, tablet or mobile) and behaves optimally with all web browsers is essential so that the public can consult the properties offered everywhere. And from any device.