How to Promote your Travel Agency’s Vacation Packages with Email Marketing

It’s almost March and there’s only one thing on everyone’s mind: planning their summer vacations. The combination of Covid-induced travel bans and economic crisis meant that lots of people have stayed away from travel for a couple of years at best – making them more eager than ever to get on a plane and jet off to their dream destination!

Of course, while many people choose to arrange all the details of their travel themselves, there’s a good segment that turns to travel agents, just simply preferring the ease and simplicity that they bring to the whole process. And as the summer months approach, this is the perfect time for all travel agencies alike to redirect their focus on promoting vacation packages – and what better way to do so than by email marketing?

Not only is it unlimited in its reach, but email has also proven to be a reliable marketing medium for years – consistently bringing about the best conversion rates for companies and helping them grow their loyal customer base. And as a travel agency, you can do the same!

Here’s how you can use email marketing to promote your vacation packages:

• Send out Themed Emails!

Today’s email inboxes are flooded – work, brand promotions, subscriptions, and whatnot – the average individual barely has enough time to go through their daily received let alone pay attention to them all! In between all this, it’s pretty easy for your email to get lost – or simply discarded. That’s where travel email templates come in!

To make sure that this isn’t the case, it’s a good idea to send out themed vacation emails. Advertising about a luxury trip to the Bahamas? Use tropical colors and imagery in your email, add some local jargon, and don’t forget to add recommendations specific to the location! And what better way to send these out than by using PosterMyWall’s range of travel email templates? 

Not only is the platform easy to use, but they’ve also got a wide variety of travel templates that will help you save time and achieve the aesthetic that you’re going for. Simply select one you like, edit it according to your agency’s requirements, and send your email on its way!

• Catch them with the Subject Line

Having an attractive email isn’t enough to wade through the swarms of notifications waiting in your recipients’ inboxes – it’s the subject line that gives that extra push. 

Your email’s subject line is the first thing that the audience sees – and it’s pretty much the deciding factor on whether your email gets opened or sent to the trash folder. And while the specifics of your subject line will vary with context, there are some things that you can keep in mind to turn the odds in your favor. These include mentioning any special offers or discounts being offered in the subject line, addressing the customer by their name, and adding a time-specific phrase to quicken traction. 

Once the customer is in, then it’s go time! 

• Include CTAs

Of course, even a great subject line and attractive email can only go so far. The real goal, after all, is to make a sale and boost your conversion – and there’s no better way to ensure this happens than by making good use of CTAs! 

CTAs, or call to actions, are phrases or action commands that motivate your email recipients to take the next step and explore your website, booking form, or the like. It’s best practice to embed your CTA button or line so that it redirects to exactly what the email is talking about – not only will this keep the customer on track, but it’ll also make for a smoother experience. 

Remember, don’t go overboard with the CTAs to the point that they seem artificial!

• Expand Beyond Sales

While sending out emails that specifically market a service or vacation package that you’re offering is key, it’s by no means the only type of email that you should be sending out. As a travel agency, you can reach out to your target market by offering them insight into the world of travel!

From simple topics such as ‘How to Stay Safe in the Sun’ to ‘5 Unforgettable Eats in Bangkok’ the list goes on and on. But one thing is for sure, utilizing non-sales content will help build a relationship between the audience and your travel agency, making them that much more likely to become a paying customer!

And if you’re worried about the design, then PosterMyWall’s email marketing services are here to the rescue! From templates to scheduling calendars, the platform has it all – and the best part is that it’s all free!

So, if you’re looking to promote your travel agency’s vacation packages, then these tips and tricks are your go-tos. Better stay prepared, you’re about to have a lot of holiday goers on your hands!