Do you know what the best Italian restaurant is in your town? It might not be that big chain down the street, but rather a small family-run operation nearby. This article takes some time to explain why local SEO can play an important role for any business owner looking to get ahead
of their competition online and find new customers near them now.
What Is Local SEO?
Local search engine optimization is a part of SEO that focuses on improving visibility in local search engines. This means when someone searches for something “near me”, the results are typically more targeted to their area. These strategies can help businesses show up higher when people look at these types of queries and want products or services nearby them right now! For local seo it will be wise decision to go with a usa based company like long island seo expert
Why Is Local SEO Important for Small Businesses?
Google has always been the best search engine for finding local businesses near you. But today, nearly half of all Google searches are in that category! Even when someone performs a typical daily search on Google they’re still likely to see nearby shops pop up as well and offer comparable prices or other benefits. Why might this be? Well from 2017-2019 alone there’s been an incredible 900% increase in searchers asking “near me” type questions like “what time does Target open?”
And what is it about those queries that draws people to find answers via their phone instead of going online themselves with a laptop at home? It seems increasingly clear that many consumers want information yesterday — which means any shop across town could show up first if its site updates
What Are the Benefits of Local SEO?
A Cost-Effective Marketing Solution is one that does not cost much. Luckily, it’s usually free to list your business with Google My Business and Facebook which helps keep things more affordable and efficient for small businesses online!
Local SEO is a great way to increase your visibility on the web and capture new leads for your small business. This strategy helps you tap into 72% of consumers who search for local businesses, which in turn increases the chances that they will visit one close by within five miles (and 80% of mobile searches convert). Nowadays 78% of people rely primarily on their smartphones when looking up information or reading reviews before making purchase decisions.
Local search is a helpful tool when looking to attract new customers. Local engines provide more targeted, relevant results for those who are close by and checking out
your company’s profile in the area they live or work in. So if you want people far away from where you reside seeing what goes on at your business – even though it may not be profitable- then invest time into local SEO efforts that can help with visibility within five miles of where you operate through ranking high up on Google maps and other location based services like Yelp!
Online citations like business listings play an important role in search engine rankings. Local businesses should try to make sure their information is accurate and
consistent across all platforms, which will help with SEO efforts.