It’s a jungle out there, and you need to be prepared for the competition. If your site is not showing up on the first pages of Google search results or it’s taking too long to load, then chances are that people will just move onto another website–and you may never know they were even interested in what you have to offer.
To avoid this scenario and make sure your business thrives online, it’s important that you implement a solid SEO Adelaide strategy. Here are five signs that your SEO strategy could use some refinement.
1. Your rankings are not where you want them to be
If search engine optimization is one of your primary objectives, then there should already be a set benchmark for what you expect out of your campaign. If you’ve been doing SEO work for at least six months and despite all of your efforts, your website’s rankings have not improved in the way that they need to, then you could be experiencing a real problem. You need to rethink your current strategies and figure out ways to improve them. Determine where you’re falling behind and get up to speed.
2. You’ve noticed a drop in conversion rates
A well-designed website will have a clear purpose in mind, which is to capture leads or engage customers. If your conversion rate has dropped in the past six months, but you haven’t made any changes to your site during that time, this could be an indicator that Google no longer sees you as relevant. What do you need to do? You need to reevaluate your SEO strategy and make improvements as necessary.
3. Your website takes too long to load
One of the biggest turnoffs for website visitors is a slow-loading site. In fact, half of all web users will abandon a page if it takes more than three seconds to load. This is why you need to make sure that your website loads quickly and efficiently. If it doesn’t, you need to look into optimizing the speed of your website.
4. You’ve noticed a drop in traffic from Google
If your website’s traffic has been gradually declining and you can’t figure out why, it’s possible that your site is being penalized by Google. This could happen if you’re not following the search engine’s guidelines or if you’re using black hat techniques. If this is the case, you need to address the issue right away and make the necessary changes.
5. You’re getting traffic, but it’s not doing anything for you
If you’re getting traffic to your website, but it’s not converting, then this is a clear sign that something is wrong. You need to find out where your website is falling short and make the necessary changes. Figure out what people are looking for on your site and make sure that your content provides it. If you can’t seem to figure out what’s wrong, it could be time to hire a third party to evaluate your SEO strategy and make some recommendations.
These are just some of the signs that help you determine if your SEO strategy is working or needs some fine-tuning. You can’t go after clients if no one finds you online; therefore, make sure that your website is doing enough to stand out. If you can’t seem to figure out what’s wrong, an experienced SEO company like Onpoint Internet Marketing Dallas-based can help you figure out all the things you’re doing wrong and recommend effective solutions.