The Big Apples is a thriving cosmopolitan that serves as a home to many corporations. You will find headquarters in buildings along Wall Street, as well as other iconic skyscrapers like The Empire State Building, Trump Tower, or Chrysler Building. For this reason, NYC is popular and belongs to people’s list of must-see places. Clearly, if you’re a business owner in New York, you’ve got a very dynamic market, but you also will face stiff competition.
Today, everyone belongs to a “Google culture”, wherein people feel compelled to search online before doing anything. Whether it’s picking out a restaurant or buying a new gadget, people research reviews to ensure they get their money’s worth. Hence, you must prioritize hiring a company for search engine optimization in New York if you want to stand out from your fierce competitors. You need to amplify your SEO game and maximize website traffic performance to ascertain you capture new prospects and retain existing clients.
However, if you are struggling to get your official website to rank high on SERP (search engine results page), you may be committing some mistakes. If you really want to appear on the first page of relevant results on Google, check your SEO strategies. You could be doing something that’s sabotaging your results. Here are the most common SEO mistakes that you must avoid:
1. Forgetting to Hone Your Listing on “Google My Business”
It is a fatal SEO error if you fail to claim a listing on Google My Business. It would also be highly disadvantageous if you do not properly manage your current listing. Remember, Google is the top search engine today. It handles more than 33 million searches per day. Most of all, Google places importance on local searches or “near me” searches. If you want your prospects to see your business in NYC, you need to prioritize this listing. You must consider this as a major opportunity for your business to stake your claim in your location. Strive hard to improve your listing with:
- The right address
- Contact details
- Accurate stores hours
- Proper information on what you sell
- Pictures of products or the place
- Map and landmarks
With all these details, your customers will readily find the answers to all their questions. As a result, you can expect higher website traffic, more inquiries, and better revenues.
2. Sticking Only to Your On-Site SEO Strategies
Do not believe the fallacy that SEO only happens on your page. Sure, optimizing your web page is a great way to rank. There’s no doubt about that! However, you must never overlook off-site SEO strategies. You must work hard to create engaging content for other websites, too. Why? Because this boosts your credibility and online rankings because Google sees your brand as trustworthy.
Thus, you must allocate time at least once a month to have your content placed on other websites. This will create that super important backlink you need for your site to rank high on SEO. Here are some brilliant ideas to help you get started:
- Offer to write a guest post.
- Agree to have an interview with a related brand.
- Do X-deals that offer cross-promotions.
- Provide a PR release for other sites.
3. Ignoring Quality Page Titles and Curated Meta Descriptions
When you peruse different websites, you will see that many have the word “home” serving as the title page. The best of the companies offering search engine optimization in New York advise you to fix your title page. Make sure it is succinct and contains your keywords. Don’t overlook this critical component when building your website pages.
Furthermore, you must include meta descriptions. This is an HTML attribute that holds the power to describe what a specific page is all about. Most of all, this short data will appear in the SERP pages as a short snippet under your title tag. It will provide highly relevant content for your users. It can actually make or break that inquiry. If users find your meta description helpful, they will click on your link and thereby, increasing your chances of making that sale.
4. Procrastinating on Conducting Regular Maintenance Checks and Audits
When you conduct an audit, this means you review the performance of your website using the point of view of a visitor or client. You also do so based on the viewpoint of search engines. Ask yourself these key questions:
- Is the navigation easy and not confusing?
- Do the layout and design look appealing?
- Are the relevant topics easy to access?
- Does my site swiftly load and launch in the mobile version?
When you do this regular maintenance check, you will find problem areas that you can fix before they escalate. Being self-critical about your business website assures that you can do your best to make improvements and modifications. With this in place, you can evaluate site loading speed, ease of check out, the quality of content, and other relevant SEO elements that can improve your rankings.
5. Neglecting to Fix Old URL Structures When You Implement a Redesign
Most businesses constantly reinvent their sites for a fresh look. However, don’t commit this common mistake. Failing to fix your old URL structures when you implement a redesign will impact your SEO ranking. Make it a point to redirect traffic from your old URLs to the new ones when you execute a revamp.
Keep in mind, if you modify the URL of a very busy page, Google will have trouble sending the searcher to your new one. As a result, you can lose that valuable SEO traffic. You may also end up dropping in rank.
6. Failing to Add New, Fresh, and Premium-Quality Content
Finally, when it comes to SEO ranking, Google prioritizes web pages that always release new content on their website. Unfortunately, some entrepreneurs do not have a blog on their website or those that do have blogs provide old materials that do not offer any value to the visitors. This tells Google that you are not serious and your credibility is questionable. Thus, if you want to maintain your rankings, always release fresh and relevant content.
Most importantly, it has to be high-quality content that is relevant to your niche. Make sure you cover trendy topics related to your industry. Intersperse a mix of the right keywords to achieve your SEO goals. Everyone says that content is king, and they do so for a reason. If you want higher rankings and more conversions for your business in NYC, your content is the number one element that speaks directly to your target audience.