Just Because You Send It Doesn’t Mean It Will Get There
An email ought to go where you send it without much difficulty. It shouldn’t be a problem for you to get the right messages to the right people. However, things tend to go that way for a number of reasons. Sometimes you simply haven’t entered the email address correctly. Sometimes another issue is at play.
For big businesses who have large outreach lists, it can be quite problematic for emails to come back with some generic “can’t deliver” message from “Mailer Daemon”, or whatever the email server uses to deliver such messages. These take time to examine, they take up space, and if you’re not careful when you delete them, you could trash the whole thread.
Accordingly, it’s best to avoid such problems in the first place. Here are five tips you may well want to consider in that regard to help assure you’re not wasting time responding to “undeliverable” messages and the like.
- Properly Title And Introduce Emails – Don’t Cut Corners
A title that looks like spam won’t be clicked on even if the message is delivered, and the recipient may relegate future messages from your business to spam filters as a result. You want the title of the email to have the right name o the recipient and an engaging message; not just some trite regurgitated template. Though, to be sure, there is a place for templates.
The body of the email itself should have introductory remarks that address the right person. For example, maybe you’ve got a potential client named “Steve”, and Steve’s email address is “[email protected]”. Don’t title your email: “What’s Up, Juggling Cats?” Don’t introduce your email with something like: “Dear Juggling Cats”.
You want to say “What’s up, Steve?” or “Dear Steve”. You want to get the real name of the recipient if at all possible, as this will immediately establish you in their mind as a legitimate source of information.
- Use Basic Email Verification Tools
Something else that makes sense is using basic email verification tools to assure your messages go where you want, and in the way you want. If you don’t have verification tools as a business with long CRM lists, it would behove you to acquire such tools.
- Attachments Can Undermine Deliverability
One of the primary ways in which viruses are transmitted is through email. Specifically, they tend to come through varying attachments. Accordingly, if you’re marketing with email, you’re going to have little to no success if you incorporate attachments into outreach. What you need to do is only send attachments when mutual communication has been assured.
- Assure Recipients Have Spam Filters Disengaged
Often it’s spam filters that will stop your messages from being delivered. Well, you can ask those who you’re adding to your lists whether they’d be willing to disengage spam filters. Also, small messages that are properly titled can be used to this effect. Finding ways of disengaging filters is key.
- Update Your Customer Relationship Management (CRM) Lists
CRM lists often have dead email addresses or inaccurate ones. Before deleting an email, check to see if it’s “.net” or “.com” or “.org” at the end of the address. Sometimes the customer just wrote it down wrong. If that doesn’t work and you can’t get through, cleanse your list and find new leads.
Getting Messages Delivered
Emails need to be titled right—put the right names of the right people in the greeting segment of the email, and craft engaging titles that eschew all appearance of spam. Use basic email verification tools. Avoid attachments as much as you can, only sending them when there’s a working two-way communication going between you and those you’re messaging.
Also, you want to avoid spam filters if at all possible. This is easier to conceive than achieve with some customers, but if you simply tell them to message you first, or to manage spam filter settings properly, you can get around this. Lastly, update CRM lists so you don’t have any “dead” addresses, and addresses you do have incorporate proper information.
These are a few tips to help your messages be more deliverable to those you’re trying to reach. Contacting MSP businesses for consultation, or outsourcing email management to companies who specialize in such tasks, can provide you with additional best practices.