Ask this to any SEO company in India, and you will end up with a long list of Google ranking factors. That’s not their fault; it is because there are lots of myths floating around about such a subject.
Just like various SEO services that experts prefer to experiment with for the results, there could be lots of Google ranking factors.
But, here is the most sorted list that you can’t find anywhere else.
1. Search intent
Google is huge and deeper than anyone can imagine. It has the smartest mechanism that understands what people tend to search and what they would like to have as an output. For that, it has a different mode of result pages, learning, eCommerce, news, images, maps, etc.
If anyone searches “buy grocery online” in buying mode, Google will bring out eCommerce websites for the grocery purchase.
Same way, if you search “coronavirus” in a news mode, Google fetches the latest coronavirus updates.
This is how it works for the visitors’ convenience, which every SEO nerd should keep in mind.
Most people are aware of the importance of selecting HTTPS websites over HTTP sites, for the sake of secure searching. HTTPS can improve the security for visitors by encrypting data between server and browser.
You may have noticed a “Not secure” warning whenever you select any unencrypted page. Do you know the reason?
Google had announced HTTPS as a lightweight signal that affects less than 1% of global queries back in 2014. And after that, it has turned all its commitments to HTTPS, which affects SEO efforts as well.
If your website hasn’t secure pages, you may receive a warning email from Google Search Console.
Backlinks are the most prominent Google ranking factor. There are a few factors that affect backlink creations, which are relevancy and authority. It’s a fact that not all backlinks are created equally. There are lots of factors that can hamper the whole result.
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Backlinks from relevant websites hold more value than from irrelevant websites. For example, if you want to paint your home and you ask your two friends, one is an interior designer and another one is a software engineer. Whose advice will you follow? Obviously, the interior designer has a good grip on such things.
This same happens with the website. People tend to believe in websites with relevant services rather than backlinks from any random website.
Same way, backlinks should be authoritative means, they should be from strong websites or web pages to build trust.
Above all are just a few selective factors, there are a lot more in this list. A few of them are familiar such as mobile-friendliness, freshness, user experience, content depth, page speed, topical authority, and so on.
To get an idea of each of the Google ranking factors, you need to contact any SEO company in Ahmedabad that can help you with the necessary guidance.
And if you don’t want to reach them, keep on reading and exploring more about SEO and digital marketing.
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