Ecommerce Sales are going up each year. Moreover, companies are entering the market in leaps and bounds. Today, geographical boundaries do not define any business. It will keep on growing, bringing in as much as $2.3 trillion in the near future. Several factors contribute to the overall success of eCommerce websites today. They are products range, quality, customer service, and branding. Numerous things go into eCommerce website design to bring about a favorable output. If you want a great interface and experience for your customers, read on.
The Comprehensive Ecommerce UX Design Guide
- Trust and Security are of utmost importance today. Your prospect or shopper should feel comfortable about the look and feel of the website. Most eCommerce shoppers are concerned about privacy. Some sites sell third-party data to others. Most well-informed customers are wary of this.If your website does not look safe, they will shop elsewhere never to return. You need to do some of the things as a business owner. They are the inclusion of photographs of owners, the offices, FAQ page, and general information. Moreover, you can also share customer testimonials and reviews. SSL certificate authentication is also very important today.
- Create that first impression with the UI. Yes, it is the next step to draw customers today. The ecommerce website designis very important. You have to make sure that the design reflects the brand identity. Choose colors that reflect the brand and echo the message of the owners loud and clear. Moreover, it helps to ensure consistency across all channels. It will help you to build a strong brand – customer relationship. Do not over-design. Anything that goes over the top, can be overwhelming. Furthermore, you should avoid pop-up windows. It is very important.
- Frictionless Site navigation is also important here. It is how easily; your customer can move from one part of the site to another. The tabs, and pictures are all taken into consideration here. If your customers are unable to find a seamless way to reach the pay button, they may leave midway. So, you are left with no sale.
Products and Services – Categorization
If we leave out the design, appeal, or seamless navigation capabilities of your website. We are still left with one thing. Moreover, that draws the customers in the first place. It is the product or the services. Furthermore, this is the reason for your existence. Categories and sub-categories are very important today. Moreover, it is best to use user-test navigation. It can make or break the site.
You have to ensure that shoppers are able to search the products well in time. No one has the time or the energy to search endlessly. Locating the search box is important. You have to ensure to put it right on top. Searches need to support all categories, like attributes, names, colors, and more.
You can also add an auto-suggestive format. It means, that if your user is looking for a dress, you might want to add shoes or accessories along with it. It has the potential to maximize the efforts. So, your customer feels happy about it. One-stop shop is something that most people are looking for today. The more, the better it is for you. You can also allow filtering options for colors and sizes. These are a few of the qualities, customers look for in a website today.
Special Offers- Are There Any?
Every customer looks for special offers. Make exclusive offers visible today. Most of them know it is a small gimmick. However, it is desirable.
A great product page design is something your website cannot do without. So, make it a reality today. Now, you do not have to worry about the sales. It will go up anyways. Use clear, white background with high-quality images. The payment modes are as important. Do include netbanking and kinds of cards.
So, once you incorporate these and more, expect your sales to reach the zenith.