Social media marketing is getting immensely popular among businesses to create brand image, increase sales and promote its product and services. Social media platforms enable brands to reach a large number of people. Instagram is one of the social media platforms with the highest rate of engagement. Moreover, as many as 130 million people engage with shopping posts on Instagram every month.
These not include posts but stories and stories are other great features of this platform for marketers. Stories are very popular among Instagram users and as many as 500 million people or half of the Instagram user base use the stories feature on daily basis. Instagram’s great stories feature combines with a high engagement rate makes Instagram one heck of a platform that brands should not miss. Additionally, you can also Buy Followers and buy Instagram likes to get a headstart for your brand page on the platform.
Everything has a beginning and if you want to start on Instagram then you must create an account for your brand on the platform. However, unlike large and popular businesses and celebrities, not everyone gets to start on the platform with tens of thousands of followers. More followers mean more views and engagement rate for your posts. Hence, it is important to know and apply tactics that can be useful to increase your followers on Instagram. Here are some of the tactics you can use to make your followers grow on the platform.
Using Right Keywords
The first thing you need to do to make your brand visible is to use the right keywords. Using the right keywords on your profile can help relevant followers find your business on Instagram. However, not every text on Instagram is searchable. The two main texts that qualify this category are the username and name. Make sure your username and name have the keyword that can help users to search your business.
For example, if you have a restaurant then you can use keywords that are similar and fits the purpose of your business. Also, make sure that your name is anything that defines your category. It should be under 30 characters since the keyword stuffing may not be a good idea. Using the right keywords can increase your chance of appearing in the search results of relevant users.
Tag Your Location
Another great way to make your post reach more potential followers is by tagging your location every time you post something. Adding a location tag to your posts can help Instagram users know about your business location. Tagging location is even more important for a business that operates in a small area such as a city. This is because a small business like a new eCommerce platform will be targeting customers within a limited geographical boundary. Location tagging helps your business appear at top of search results if someone is looking for your services in the nearby area.
Use Instagram Stories and IGTV
As we have mentioned earlier, Instagram stories have a great potential to reach a large number of people at once. Instagram stories are posts that vanished after 24 hours. There are over 500 million people who use Instagram stories on daily basis. Moreover, just like Instagram posts, you can use hashtags on stories and IGTV videos to increase its reach beyond your followers. Stories are a great way for brand promotion on the platform.
This is an underused feature that you can use to get free and relevant followers for your brand page on Instagram. Not only the stories are highly viewed on Instagram but their engagement level is also high. According to Instagram 1 in 3 stories Instagram leads to direct messages.
Instagram is a great place for businesses to reach a large number of potential customers and create a brand image. A brand needs to use the right keywords, utilize Instagram stories, and tag its location so that it can easily be found by the users nearby. A combination of the above methods if used correctly can make business much more popular on Instagram.