Social media networks have changed the way we interact with information as well as each other.
What started as a platform designed to make meeting people easier has turned into a massive industry worth trillions of dollars.
As technology kept evolving, social media networks took a much more prominent role in everyone’s life.
Most local businesses and international corporations use social media networks to place ads, interact with customers, and monitor their brands.
Facebook alone has over 2.9 billion registered users, making it one of the best platforms for growing a business.
Stay with us, and we’ll tell you exactly how big of an impact social media has on the planet.
Age of Information Sharing
Information is and always was the most valuable resource for humanity.
The collective information all over the world has been growing since ancient times. However, with the invention of computing and the internet, the amount of information generated every day is tens of thousands of times more than ever before.
Social media empowers users to share information they want directly with other users with a simple click of a button.
In fact, most people use social media to build a reputation, stay in touch with friends and family members, and inform themselves about the latest brands, products, and pretty much anything else.
As mentioned earlier, social media quickly outgrew its original role. Their effect on society today is evident.
Facebook’s recent censorship rules and profile bans during the last US elections have shown the impact it has on society.
By sharing information, social media has the power to shape reality across all practices, including business, culture, careers, politics, and so on.
Today, all types of organizations use social media to expand their influence and achieve their goals. The impact of social media has outgrown all expectations leading to all kinds of modern marketing practices. If you want to get the most out of any social media campaign, you should contact one of the best marketing companies for expert advice and better results.
Social Media and Politics
Political parties and organizations all over the world use social media to inform the general population.
Social media networks are widely used by news channels and journalists, so it’s no surprise that 62% of users get information directly from Facebook, Instagram, Twitter, and other websites.
While that isn’t a bad thing, some issues need to be addressed as soon as possible. For example, the most political information shared across social media is based on unproven claims and personal views.
As traditional media keep losing importance, political parties switched to social media campaigns.
The last three US presidents led their campaigns on social media, but Trump saw the most success.
Social media networks allow users to speak their minds, and after over 15 years of evolution, these platforms became extremely influential, allowing organizations to reach out to a much wider audience.
Social Media and Society
According to the latest numbers, Facebook has 2.89 billion active monthly users. 80% of all people who use the internet in the US have a Facebook profile. Such a massive number of users gives Facebook a lot of power and control over information.
Social media has succeeded in something that was previously hard to imagine. Every individual can share their thoughts about the world and find other people that feel the same way.
From a social perspective, that’s a good thing because lonely people don’t have to be alone anymore. With so many different people, views, and experiences, billions of people gained access to information that defines modern society.
Think back 15 years ago. You couldn’t find studies and detailed information on politics, global warming, and other problems because mainstream media was under the control of the few. Today it’s easy to share information with the rest of the world and make sure that everyone knows what’s going on.
But why are things getting worse if everyone knows what’s going on?
Well, sadly, even though most people are informed and aware of the biggest societal issues, most of them don’t want to do anything about it.
One of the negative sides of modern technologies is that it’s making people passive. Everyone will share their thoughts online, but they won’t really do anything in reality because that takes effort.
People think that liking an article or sharing it with friends means that they’re doing something to help. Most people don’t want any responsibility, and even though they provide support online, they rarely do anything in real life.
Social Media and Commerce
Since everyone owns a smartphone and a social media profile, it’s only logical that businesses and companies use them as well.
Social media networks proved to be an incredibly useful tool for connecting with customers, boosting sales, and generating valuable insights used to improve companies and offers.
Social media networks have evolved a lot in the past few years, leading to the appearance of many different digital marketing strategies companies use to attract customers.
Social media websites impact traditional businesses as well as online stores.
Successful businesses use social media networks to boost credibility, manage activities, increase visibility, and share information.
Lastly, businesses get the chance to enter a worldwide market and reach out to employees and customers all over the globe since everyone can use social media.
Over the past few years, social sharing became the go-to solution for most companies everywhere. Although the practice offers all kinds of benefits, one wrong move can cause more damage than most people think.
Let’s say that you own a business and use social media networks to attract customers. If one of your products or posts has a lot of likes and shares, you will be able to make more sales.
People will share experiences and thoughts, giving your brand the credibility it needs to grow.
However, if you post something that doesn’t generate a lot of reactions, customers will think that your products aren’t that good. It takes only a few hours to ruin a reputation you built for years. The rewards are huge, but so are the risks.
Social Media and Work
The way we offer and look for work has also changed a lot. Instead of heading out to a potential employer with your CV in hand, you can stay informed about the latest job offers online.
You can also join LinkedIn, a social media platform designed to make it easy for professionals all over the globe to connect with each other and find work. The platform allows users to create a brand around their name and find the ideal positions according to their skills.
Moreover, most employers check the social media pages of their potential employees. There’s no doubt that social media networks changed the rule of the game forever.
If you’re looking for a job or want to become part of any company, you should be careful about the posts you share across your social media pages. The chances are that your employer will check your social media pages to see if you’re a good fit for the company.
Social Media and Professional Development
There’s no way around it. The modern world needs people who understand how the latest technologies and social media techniques work. Of course, there is always presence of having custom web development for your business and brand but still!
As the power of social media keeps growing, it’s only logical that companies want to hire employees who understand how everything works.
The good news is that you can develop new skills by simply finding the right online courses. There’s an endless number of websites, blogs, Facebook pages, podcasts, and other tools that can aid you in your training.
Many courses are available for free, and there are all kinds of professional paid skill improvement programs. They are often the best choice because you get certifications that prove your knowledge in a certain field.
Social Media and Relationships
Social media networks have also changed the way most people think about relationships.
Instead of spending time doing things together, most people simply stay in touch online.
In a sense, social media platforms make it easier to stay in touch with people from all over the world, but the strength of the relationship can’t compare to traditional friendships.
Communication has changed a lot, and we are only starting to see the drawbacks of living a mostly online life.
We got all of the tools we need to stay in touch, yet most of us fail to create that personal bond that actually means something.
Even though the world has access to modern technologies and social media networks designed to connect people easier than ever before, it seems like the impact these platforms have is not always positive.
Like it or not, you have to invest some time and effort into social media, no matter if you’re an employer, employee, politician, business owner, or anything else.
Social media networks have changed the world forever, and the sooner you jump on board and start using them to your advantage, the more success you’ll have in the future.
Ellie Northcott is a long-time marketer, currently working as a freelancer in Miami, Florida.
She is also a passionate writer and loves to explore new, innovative and digital news.
In spare time she is an eco activist.