The virtual space has undoubtedly blurred boundaries. However, it cannot be denied that targeting the local customers is every business’ prime focus. The same rule applies to the virtual space as well.
Gone are the days when your local market was just a locale or an area where your store could be seen. In the digital space, local markets are as much as 5k radius and more.
So, how do target the local customers??? How to identify them? The answer to these questions exists with local citations service.
What is Local SEO??
Local SEO can be defined as the exclusive SEO process targeted to reach out to your local users through various tools and techniques.
Importance of Local SEO
Statistics show that almost 40% of the Google search is for local businesses. Also, approximately 70% of the local search gets converted into either business or enquiry.
The above being the fundamental elements, we bring you a glimpse of what makes Local SEO so important.
1. As a business when you speak of being visible in the local market, the first thing is to make your website visible in the local search. For example, if you are an Ikat fabric store located in Carol Baugh Delhi, then your store must flash in the search list when someone searches for “Handloom stores in Carol Baugh or Ikat stores in Carol Baugh,” etc. To achieve this, local SEO citations service plays a key role. As part of the citation, your business will be registered in online directories like Google and other local directories, with your business name, address, working hours, products you offer and more. This will information will help your website to crawl the SERP.
2. When we speak of making a mark in the local market, it is not just about topping the local SERP. It is also about finding your target customers who are around you. Therefore, when someone searches for you when you wish to have an edge over your competitor, you can opt for a Cleaning Service Marketing Agency wherein the person who searched either gets a call immediately or a route map or an invitation as beforehand service.
3. As a business, once you become visible, the next aim is to convert this visibility into sales or footfall. Wondering how??? That’s where local SEO comes to your rescue. It is estimated that 30% of the local searches get converted to a sale. Also, with the help of local SEO, you can equip your website to convert clicks into conversion or sales. Thus, your visibility leads to a sale.
4. Considering that most of the local searches get converted to footfall or enquiry, now the hook lies in making these enquiries and footfalls into sale. How do you do that in a virtual space??? Once again local citations service comes to the aide. Local SEO helps you get good reviews and testimonials from nearby clients and tags or mentions from fellow businesses. This helps build your brand image and prospective customers when they look for you, get a sense of confidence to actually check you out. For example: If you are an Ikat fabric store, you can have reviews from previous customers or you can have mentions from other businesses like a model or jewellery brand who used your fabric for an outfit on social media. All this adds to your brand value.
With all the benefits and feasibility, you may definitely want to have local SEO for your business. You may also feel it’s expensive or feel that you could do it yourself. However, none of your thoughts stands true.
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Firstly, local SEO is cost-effective and pocket-friendly. The crucial aspect of local SEO which is registering your business on online directories can be done with a small amount. The thing is, many online directories register businesses for free.
Secondly, yes with a lot of information available online, one may feel that he can handle the local SEO by himself. However, the truth is NO. Local SEO or SEO for that matter may sound simple but when it comes to implementation a lot of effort, time and expertise goes into conceptualizing, planning and implementing SEO. Therefore, it is always suggested to hire an agency.
Hiring an SEO agency would not only relieve you from the burden of planning and executing but also proves to be a smooth process. These days, a lot of SEO agencies have forayed into the market, who provide not just local citations service but the entire gamut of SEO services at affordable prices. The fact that SEO encompasses a gamut of interlinked services, hiring an SEO agency not only ensures that you target the local market but also helps at focussing on your overall digital brand building. Thus, find your SEO partner and set out to write your digital success story.