Driving quality traffic to a website is among the most important aspects for any online business owner. The quality traffic will determine how many sales a business will make. So, to take the lead in the business and generate more revenue, businesses need to think out of the box to generate traffic.
In this article, we will have a look at the top seven actionable ways to improve website traffic quality and drive a more relevant audience to the platform. These strategy used by many SEO resellers. On this note, let’s dive into the powerful tips to improve the overall traffic quality.
1. Identifying traffic
For improving the quality, first, you need to list down all the traffic sources in decreasing order in terms of conversion. There are several types of traffic including organic, paid traffic, direct, referral, social media, and email. Arrange all these traffic sources in decreasing manner. Once you do this, you can check which traffic sources bring the highest conversion and you need to focus more on them.
For example, if email traffic is generating more revenue, then you can create more strategies to scale that traffic source to drive more sales through this traffic. It’s not necessary that you need to work really hard on all the sources. Only focus on those who are driving revenue to your business.
2. Realign your marketing goals
If none of the traffic sources is meeting your set targets, it’s the right time to recreate the marketing strategy and think differently. Always prepare content, and plan your marketing campaign that is aligned with your business goals. Only after this, you will be able to improve the quality of the traffic and ultimately make more sales.
You can also A/B test your marketing strategy to check if it’s working in accordance with your goals. If nothing works out, think about something else. For doing this, you need to perform competitor analysis and check their traffic sources.
3. Set goals in Google Analytics
It’s impossible to track each and every traffic source and its quality in an iterative way. To keep this process simple, you need to create custom goals in your Google Analytics profile to track the quality. For example, you can create goals of product purchase and then check from which traffic source the goal is fulfilled.
If organic and social media traffic is completing the goal, you can consider working more on these platforms in terms of doing more sales. Similarly, you can create different goals and track the quality of the traffic.
4. Understand users’ intent
The next profitable way of identifying the quality of traffic is understanding the users’ intent and how they are interacting with your website. If you notice that the product page is getting low visits and the product description blog is getting all the traffic. It means the users’ intent is to know more about the product. Based on your findings, you need to improvise your marketing strategy and convert that traffic into sales.
In this example, the website owner can place the product purchase link in the blog and those who are interested are more likely to buy from the blog post.
5. Location-based filtering
To improve traffic quality, location also plays a major role. You need to keep a track of — from where you are getting most of the traffic and if it’s your target country or not. If you are targeting the US country and the traffic is coming from some other nation, you need to work on your marketing and content blueprint to drive relevant traffic.
This is a simple way to get quality traffic but most people never pay attention to this metric. It is a similar process to filtering down the traffic based on their type of sources.
6. Focus on site’s engagement
When you are fulfilling what customers need, you are automatically creating quality traffic on your site and this slashes the marketing efforts to half. It’s important to pay closer attention to the engagement rate and bounce rate of your site. The goal should be to improve the CTR ratio and reduce the bounce rate of the site. By doing these things, you can improve the quality of traffic and also drive more sales.
7. Social media optimization
Traffic coming from social media is precious because people only visit the website from social media websites when they want to know more about your business. The core tip here is to optimize the content for social media really well so that you can drive more relevant traffic. First, check which platform is driving the most traffic and then make the strategy accordingly.
These were the top seven ways to improve traffic quality and drive more sales without spending much on marketing. Try all tactics and start growing the traffic quality in an exponential manner. To improve your traffic & sales, you can connect with EZ Rankings, White Label SEO Company.