Digital transformation examples

Digital transformation is a continuous change that uses digital technology and digital strategy to fundamentally change customer experience, business processes etc. Digital technologies and the ways in which we use them – have changed the way we work. Companies in all industries need to embrace innovation at some point, otherwise they will be left behind until they go out of business.

Well-designed and functional web platforms, apps and custom software solutions are a big part of entrepreneurial success. The main example of digital transformation is implementing digital tools such as artificial intelligence (AI) so that employees can focus on tasks requiring creativity, problem solving and more human skills.

Digitalisation and digital transformation in business

Digitisation refers to the conversion of analogue data sources into digital files. Some examples include creating spreadsheets based on data from ink records on paper, scanning paper documents or photographs and saving them as PDF files on a company’s drive. So as you can see it is not just a term that refers to digitisation but to all aspects of business.

It affects the whole organisation, including the toolkit, but also the structure, workflows, customer service, management, mindset and all other aspects of doing business. Two keys to the success of your transformation are a thoughtful digital transformation strategy and cross-functional collaboration.

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Examples of digital transformation include:

In 2020 we were somehow forced to work remotely, and from this also came the transition to remote spaces in many other aspects of life e.g. education. Digital transformation isn’t just about “bringing efficiencies to outdated business operations” or “reducing operating costs”. It’s table stakes.

A successful transformation starts with bringing value to those who matter most: your customers. Another digital transformation example is using design thinking to analyse and optimise the customer path. The elements listed above, when combined, can lead to digital transformation. Again, doing single actions without rethinking the way you do business is not enough to make a big difference and call it transformation.

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What are the benefits of digitisation?

Among other things, it is greatly improved analytics: the move to digitalisation enables you to track and analyse metrics related to all digitised processes, be it sales, marketing, logistics, customer service, finance, etc. Understanding the data behind all business activities and their impact on costs, ROI and revenue greatly improves and streamlines decision-making.

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