The ongoing growth of eCommerce has given companies more competition and potential for investment than ever before. Many are turning to technology for eCommerce to tackle the challenges and opportunities. Instead of being just an exciting trend online interaction, especially in terms of Augmented Reality, is rapidly becoming an everyday method of reaching an audience that is hungry. It is worth investing more in the most up-to-date technology for eCommerce will be a landmark in 2022 because of its capability to increase and safeguard your client base.
Targeting using AR and VR
In the majority of eCommerce discussions of VR and AR, the technology itself is the primary focus. There’s a possibility that 2022 will be the year that we begin looking at the people behind VR and AR screens. What does AR as well as VR use to tell us?
There are a lot of companies, specifically those that are selling these technologies or developing applications to use them, reference research like the Google survey that shows “more than 90% of Americans currently use, or would consider using, AR for shopping.” It’s an excellent start in getting eCommerce companies to consider taking on the technology. The thing we hope 2022 will bring into the mix is a discussion of the consumers themselves and how the technology could signal intent.
One study suggests that shoppers who utilize AR content when shopping have the highest conversion rate than customers who don’t. This will encourage more businesses to create experiences that incorporate AR and VR-based content. But the next wave of innovation is likely to come from methods to reach and target those audiences. Find ads and promotions in other content to help customers get their first experiences with brands in the VR and AR space.
Making it livelier to the digital commerce
A few of the pandemic-related eCommerce innovations are now becoming standard methods. In the beginning, smaller retailers showed customers their products in the online video reviews. These were streams that were popular that were available on YouTube as well as Facebook Live. It allowed viewers to check, for instance how a jacket would fit or ask questions about size. Links to purchase products were easily accessible and swiftly shared by those who managed the streams.
Now, fast forward to 2021’s summer We saw Facebook promote this event on its platform in order to manage the conversions as well as ad elements. Facebook has launched “Live Shopping Fridays” to transform what small-scale retailers were doing into a platform for large brands. The positive response to the program will likely see it becoming an official feature in 2022 on a variety of social media platforms.
The potential here is for eCommerce in the future particularly when more retail stores are opened for customers. Live shopping and interaction tools will enable your store to connect with more customers, regardless of where they are. Interactions can help create lasting connections and create that personal connection that your customers desire.
The expectation — and the thing we’re looking forward to is to find out how businesses make use of live streaming to increase their reach. Instead of a lengthy FAQ page that is primarily text-based Why not create videos of a live stream that let you address these questions? Demos and other questions can be displayed on the product pages. Include live stream banners on pages to allow customers to interact and ask questions. The timing of your live events should coincide with your most popular shopping times and aid customers in making an instant purchase decision. Live video is simple to integrate into a variety of platforms. 2022 is going to be an exciting year to see how innovative brands can make use of it.
Selling experiences is nothing new, we have seen it since the outbreak of Starbucks, and online we can see how online casino sites like NetBet Sport replicate the strategy too but in the digital environment.
Tech shoppers won’t notice
Supply chain issues were the main topic of eCommerce discussions in the years between 2020 and 2021. The brands struggled to decide whether they should purchase excessive quantities of inventory or be at risk of not having enough in case there was a delay. Inventory is typically one of the largest expenses for eCommerce, and the tight margins made this decision difficult. The stores had to be able to accomplish the best possible with as little budget as is possible.
The answer we think 2022 can provide is the increased use of technologies for logistics and supply chains developed to help improve the import process as well as last-mile delivery. There are innovative order management tools that aid companies in predicting volumes of orders. For instance, forecasting was not easy even in 2020. However, today, most brands have at least 12 months’ worth of covid-related information to help build more reliable forecasts.
Other options include other more powerful carriers or shipping tools. The latest technology is making it simpler to include regional carriers on your list of partners. This could help ensure that an eCommerce company from the threat of shortages in space or allow regional shipping costs that are more affordable for consumers. A partnership with a third-party logistics firm or 3PL can help your company to have one inventory system for all orders through all channels as well as FBA in the event that the 3PL can provide inventory preparation services.
The goal of this eCommerce tech aligns with one of the top issues we anticipate for 2022: the ability to reliably deliver items to customers without cutting off the transaction. ECommerce companies must look for opportunities within the tech stack to enhance the management of inventory and orders as well as access to carriers and the fulfillment of orders. The best choices are ones where you have control over your information or locate a partner that automatizes things like the distribution of tracking data and ensures that your brand remains a key presence in the customer experience.
The devices are in the driver’s seat.
One of the most “steady as she goes” predictions for 2022 is the dominance of mobile-based shopping. According to Oberlo estimates, about $3 out of every $4 of eCommerce transactions is done through a mobile device. The number of people using mobile devices is increasing, and the growing use of mobile payment at more physical retailers will aid in this. In 2022, the mobile-focused experience will continue to be an important factor in the success of eCommerce.
The part that’s interesting to watch is how brands and consumers encourage the adoption of devices. There is a persistent rumor of the Apple VR headset “coming soon,” and headsets such as Merge VR and Samsung’s Gear VR are already compatible with a few smartphones. There’s a good chance for the sector to see niche-targeted content become mainstream content when creator tools or VR platforms are able to work across all smartphones. If prices decrease, this probability increases even more, for brick-and-mortar retailers.
For eCommerce companies who are considering where they can invest for 2022 take a look into the technology your customer uses. Do you require a new technology to connect with them, or should marketing and advertising technology be your best bet? Are you attracting attention but having trouble with order fulfillment, and do you need to improve eCommerce technology behind the scenes? There are a variety of avenues to help your company to meet its most urgent requirement or even an opportunity.