Using SEO To Sell Online Courses

If you wonder about the best ways for  course selling then you should use SEO for marketing your course. It is one of the best long term strategies to invest in. 

It is one of the best ways of generating leads for your online courses via organic traffic. 

What Is SEO?

The full form of SEO is Search Engine Optimization. It helps in increasing the visibility of your site when people type in relevant keywords to search for similar services that you offer. It takes into account the relevance and usefulness of web pages and ranks them accordingly in the search results.

Growing your online business will be next to impossible if your website shows up on the 8th page of the search result. People hardly ever go to the second page because they mostly find what they are looking for on the first page itself. 

To rank higher up in the search engine results, you should create content that matches what the search engine is looking for. 

Making It Google-Friendly

How to create an online course? This question surely struck your mind when you first thought of creating a course on your own. One of the keys to making an excellent online course is deciding on the title of it, and this title should be google-friendly. This is because of the importance of SEO in today’s digital world. Therefore, you should learn how to use it and how it will work for your before you start creating a course.

The title tag is one of the most important tags on your page because it defines your page to the search engine and helps improve the effectiveness of your SEO strategy significantly. 

Here are a few tips on how to optimize the title tags:

  • Short Title

Your title ideally should be 70 characters long.

  • Keyword Placement

You should place your keywords in the right way. Place the most important keywords first and other others towards the end. Your preference should be from most important to least important.

  • Separate Keywords

If your keywords are not written in a way that should avoid using any punctuation such as commas, underscores, etc., then you can use pipes to separate them.

  • Proper Wording

Keep your sentences short and simple, especially the important phrases. Avoid using words like “but”, “if”, etc.

  • Add Company Name

Adding your company name helps in creating brand awareness. When you add it to your title tag, the chances of people clicking on it to find out more increase. If it is an important keyword then put it as the first word in the title tag and if not, use it at least at the end of the title tag.

  • No Duplication

The title tags should be different for different pages. Do not copy the same title tag on different pages.

  • Relevant

It should be relevant to what your page is all about and what people are looking for. It should be descriptive enough.

To find which keywords your target audience use and to optimize your search results, you can use tools like Google Keyword Planner, AdWords Keyword Planner, Adwords Traffic Estimator, etc. 

Final Words

SEO is the fuel that can accelerate the sale of your online courses to another height. If you want to thrive in the digital world, you must master SEO skills. 

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