The world is at our fingertips. Over many years, the Internet has grown to be widespread by improving the information gathered by speed, quality, and quantity. You type something into a search engine and out comes billions of results based on the words in the search, and then you see several website links that accommodate your search. Lately, the search engines have been improved to bring a viewer’s query the best and more organic results. This has been done thanks to Search Engine Optimization.
Search Engine Optimization, or SEO, is the practice of increasing the quantity and quality of online traffic to a website through “organic”, search engine results. It’s understanding what people are searching for online, the answers they’re seeking, the words they’re using, and the type of content they wish to look for. When a person goes on a search engine to look for something, a web page will show up with the automated results. The first thing that one will usually see is recommended results filled with advertised results, usually indicated by “ad” or any other marks. SEO helps tone down those advertised results and brings the viewers more organic search results, which are the ones that are not paid for. It turns out that people will click on these organic results more than they would on the advertised ones, so from a business standpoint, SEO is a great ally.
SEO is for bringing the best results to questions people ask on the search engine, whether by crawling, indexing or ranking. Crawling is a term where search engines scour through the Internet by sending out robots to find updated content through links. They start out by fetching a few web pages, and then follow the links on those webpages to find new URLs. Indexing is where search engines process and store information they find in an index, a huge database of all the content they’ve discovered and consider good enough to give to searchers. Lastly, ranking is when search engines provide pieces of content that are ranked by most relevant to least relevant. The higher a website is ranked, the more relevant the search engine believes that site is to the query.
People go on search engines to get the best results for their questions or research. Lots of businesses pay tons of money to Google or other search engines to get their websites on top of the list so people can click on their sites. However, SEO is important because organic search results can cover more digital real estate, appear more credible to searchers, and websites can receive way more clicks than paid advertisements for other businesses. Only 2.8% of viewers click on paid advertisements, so SEO happens to give way more viewership to websites, and they don’t have to pay for ads. It’s a win-win situation, where with SEO, search engines can scour through the web for the best results, and small companies that have the answers to problems can be more easily found by the search engines.