After a decade of being considered an outdated and invasive technique, SMS marketing is on the large again. All types of businesses, whether small or large scale, are utilizing SMS marketing software to send messages across to a significantly large audience — followed by an incredible open rate of 98%, which is impressive in comparison to other methods. No wonder it is being recognized as a strong marketing tool to expand the business’ reach and maximize lead conversion with minimum effort and resources. If this sounds intriguing, read on to find out everything you need to know about SMS marketing.
Why Should You Use SMS Marketing?
It might be a simple tool, but it can be used for a myriad of purposes — from something mainstream like adverts to non-profit organizational campaigns. Here we have mentioned a few:
NPO Awareness and Fundraising — Organizations that revolve around non-profit social work can utilize this technique to spread awareness on a particular event, topic, or phenomenon. Plus, it provides them an easy and affordable way to reach out to like-minded people.
Customer Service — Many pieces of research suggest that customers appreciate appointment confirmations, follow-up texts, status alerts, and other notifications via texts. It not only builds trust but also a notion amongst the audience that the company is reliable.
Customer Engagement and Loyalty — SMS isn’t just for randomly putting words out there. If you have a loyal customer audience, you can use this technique to target them with VIP offers.
Reminders — One of the most prevalent uses of this method is in the form of aide-memoire, meaning SMS marketing helps customers remember upcoming sales or special events. For instance, if you have an appointment due, you will be alerted via SMS beforehand, making it easy to keep track of things.
Sales and Conversions — Adverts or invitations are sent directly to the customers’ phones so that they become aware of your goods and services. The interested ones will reach back to your site and sign up, increasing your sales and conversion rate.
How Much Does It Cost?
Overall, it is, without a doubt, one of the cheapest ways to market something with only two types of costs included — keyword renting fee and the cost required to send out texts. Compared to what companies achieve the charges are peanuts. However, the price fluctuates, depending on the company, demography, and the type of pricing option you have signed up for.
While getting a package, make sure that it contains all the useful features, including coupon codes, multi-media texts, drip Campaigns, and others.
SMS Marketing — Things to Remember
There are tons of things that you should remember while devising an effective SMS marketing strategy. The following are a few compelling examples:
Keep the Messages Clear and Concise
It’s useless if the message you sent out isn’t read by the receivers. To increase the chances that the customers open and read the messages, it is important to keep them short. Also, the message should be briefly conveyed in minimum words, allowing the customers to effortlessly go through the text.
Put Easy and Understandable CTAs
In addition to the whole message, the text should also contain clear instructions about what to do when the customer is interested in the offer. If you’ve added a website link or mentioned a small action, make sure the steps are easy and understandable.
Always Send Out Valuable Information
Is the information worth sending out? Will the customers appreciate what you are targeting them with? Consider these things before you send any SMS to maintain customer trust and loyalty.
Spell Hidden Messages Out Loud
Remember that your texts are reaching a huge audience, which is why they should be easy to read for all types of people. If it contains hidden messages, industry-specific abbreviations, or short-forms, it is best to spell it out.
Sending out the same information via texts that you are mentioning in emails, printouts, and other media isn’t the best way to carry out marketing. Rewarding the customers with exclusive information that they can only receive through SMS makes it special. Thus, it increases the chances of two-way customer engagement.
Don’t Forget About Immediacy
By introducing a time constraint to the message, you can considerably increase the rate at which the customers enter the conversion funnel. For instance, phrases like “expires in 12-hrs”, “today only”, and “exclusive seasonal discount” are impactful. So, it’s a smart move to leverage the benefits of immediacy.
Use Multimedia Messages
If you want to make your texts more entertaining — something that most customers would prefer — then stick to multimedia messages. Plus, you are not bound to the 160-character limit and can fit 1000 characters in this type of text. However, it calls for extra effort and investment, especially when you’re posting graphics and photos.