Turning Your Personal Blog into a Business? Here’s How to Get Started Selling Digital Products

A study shows that professional bloggers make an average of $185,975/year. So if you’ve been blogging and finally come to think that your blog can be a source of passive income, you may be onto something.

A professional and well-optimized blog can help to position your website within the top-ranking results on search engines. This will not only increase the traffic to your site but also establish you as an industry leader.

Reaching that point provides you with an opportunity to monetize your blog and start making money by selling digital products. So if you’ve been thinking about turning your blog into a business, this article will tell you exactly how that can be done.

Let’s dive in.

1. Select a web host

When it comes to building a new online business, you need to ensure excellent performance.

Page speed and server uptime play a prominent role in shaping your customer experience (CX). The former refers to how fast your blog loads and the latter explains how accessible it will be online.

To ensure a stellar performance, research the most reliable web hosting services and pick the best one. Choose a hosting provider that gives over a 99.5% server uptime guarantee. Speed-wise, check if the provider can keep its server response time under 200 ms.

2. Pick your niche

A blog niche tells your audience about your specialty – the more specific your niche, the easier for your blog to stand out from the competition.

Suppose you’re into fitness. In that case, narrow down your niche based on a specific fitness type that interests you the most. Utilize AdWords Keyword Planner to conduct market research and discover what kind of fitness topics interest people the most.

However, you also need to make sure your chosen niche is profitable. You can run a simple Google search for your chosen niche to find out if other business owners advertise for it. You’re on the right track if you see a bunch of ads surrounding the topic.

3. Decide on the digital product to sell

Digital products refer to any item that doesn’t have a physical form, including e-books, online courses, apps, and design templates. The best perk of selling digital products is that it doesn’t require you to keep track of your inventories, as the number of products is unlimited.

To decide on a product to sell, reflect on the chosen niche and your own skills. If you’re into body-building, you can write an e-book about your exercise routine.

Or, suppose you’re a nutrition expert. In that case, you can sell subscription content that covers all things nutrition and healthy eating.

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4. Choose your domain name

A domain name is what your visitors type on their URL bar to access your blog. In other words, it’s the online address of your blog.

To get your target audience to recognize your brand, make sure you have a reflective domain name. Play around with the niche keywords and use the name of your brand.

For example, the word “discover” is an excellent keyword for travel and lifestyle blogs. Thus, you can combine it with other words, like a noun or an adjective, to get your domain name to represent your blog.

You also need to avoid numbers and special characters to make it easier to remember and spell. On top of everything, keep your blog name short and sweet.

5. Choose the payment method

As you want to focus on turning your blog into a business, don’t forget to set up a selected payment method.

Debit or credit card payments is the easiest, most convenient way for your customers to have a transaction with your business.

However, as debit and credit card payments are vulnerable to chargebacks, you also need to consider other practical solutions. For that, you can research popular local payment methods, including digital wallets and online payment gateways.

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6. Promote your business

When all is set, it’s time to spread the word about your new online business. Here are some of the best strategies to help you with your business promotion:

  • Content marketing. Use your blog to inform your potential customers about your products and services. Also, optimize your content for search engines to better your blog’s positioning on the search engine results page (SERP).
  • Social media marketing. Complement your content marketing efforts by conducting a social media marketing strategy. You can share your articles on Instagram and Twitter and encourage your readers to do the same. That way, you can reach a wider audience and attract more traffic to your site.
  • Affiliate marketing. Offering this program allows you to collaborate with other bloggers. In the grand scheme, you’ll get your partners a unique affiliate link. When they display the link on their blog, you can gain new leads and generate more sales.
  • Email marketing. Display a pop-up contact form on your blog. Your visitors will fill in their contact information and provide you with their email addresses. This will give you a chance to promote your content through email newsletters.


Those are the six easy steps to turn your personal blog into a business blog. You’ve learned that apart from choosing the product to sell, you also need to choose the right web hosting, strategize marketing, and set up payment gateways.

All things considered, the most important aspect of monetizing a blog is perseverance. It takes time and effort to build up steady traffic and ranking on search engines. So keep working towards your goals.

We hope this article has been helpful and good luck!


Washim is an Bangladeshi tech based web blogger. Right now he writes for techshim.com excellent content Android Apps, Games and much more.

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