Video marketing has become the fastest way to gain customer’s interest. It is presumed that almost 85 percent of internet users prefer watching videos instead of any other form of media.
Now we know the importance of using video as your marketing strategy. Here we are discussing how many ways the video strategy can fuel your sales team endeavors. By following any of these ways you can make selling an easy task for your sales team.
8 Ways a Video Strategy Can Fuel Your Sales
1. Sharing the video
When any video is created for marketing purposes the first thing is to share it with your salespeople. They might not be able to convenience the clients verbally but the video can. It saves their time and energy.
The use of social media marketing can fuel your sales team’s endeavors. The power of social media is undeniable. Sharing the video on the right platform can help bring a great number of sales. We have multiple social media platforms nowadays.
Starting from Twitter, Facebook, YouTube, Vimeo, and Instagram, you can share the video by choosing the platform which suits your product or business the most.
2. Email marketing
When you have created the video, you can use that for email marketing as well. It is noticed that when a video is sent as an attachment in the email, people are more likely to open it up. Just follow the simple rule of mentioning the video on the subject line of the email.
A plus for email marketing is that you can send video to the customer’s cell phones directly.
Here a point to mention is that do not compromise on the quality of the video otherwise this plus will turn into a bad trait as people would not be able to access the video properly.
3. Authentic sales tools
The sales tools are digital techniques used by salespeople to make their work quick and easy. One big reason to invest in these tools is that they save time and provide the sales team with realistic procrastination of requirements.
If you lack in providing the digital tools, then you might risk losing your sales team’s cream and this is not going to help you in sales at all.
There are multiple sales tools available in the market, choose the best one for your product or business. All tools are not the same so select one as per your business requirement.
4. Combining efforts of Sales team and Marketing team
One thing is to be clear here, the sales team and marketing team are two different departments. But their goals are similar. If you make them coordinate and work together towards achieving their goal. This will benefit the company’s overall sales and marketing strategy.
The marketing team creates a market assessment and how can you reach your target audience.
The sales team makes the selling assessment that how best can they sell their product to their potential customers.
When you combine their efforts, you are most probably not leaving any loophole to get you the best sales of the year. Their coordination will bring out the best results.
5. Homepage videos
Homepage videos market your product or business without having any sales message in them. All the efforts your sales team is endeavoring are going to pay off if you spend a good fortune of your time and money in creating a good homepage video.
These videos will catch the customer’s attention almost immediately by expressing the company’s main purpose and the idea behind their product. They can also showcase the employee trust build over the years. When people will notice you are retaining a number of employees over the past years it can make them realize about your business and product authenticity.
6. Testimonial videos
This is a must-have if you are working for the past few years and have some loyal customers on your credit. Testimonial videos increase the confidence of your potential clients. It builds their trust and then makes them invest in your product to enjoy the same experience which is being promised by the earlier clients.
All the efforts made by your sales team have been endeavored for achieving their sales target. The testimonial videos help in achieving those targets in a far much easier way.
People trust other people’s verdict for anything as it can tell them about their experience of the product, so they know what to expect from the product.
7. Brand videos
Brand videos or startup videos are a good way to fuel your sales team’s endeavors. These videos explain why have you created this product or what is your reason behind starting this business?
This way these videos are helping to get your potential customer’s attention and insist they take a look at your product or try it. Brand videos are usually created by the marketing team and it coordinates with the sales team’s task of making sales.
8. Behind the scene videos
This is a popular video style nowadays. People let the customers take a look at how the company is creating their product, this builds the trust of potential customers in your product or business without even trying out your items.
The sales teams can be fueled by this video strategy very well and can achieve your target sales in no time.
The video strategies discussed above are the ones that can help your sales team in selling. This is the reason they are making efforts and to fuel those efforts you can try these ways as per your company’s suitability.
These videos can be animated or live-action as your requirement calls. Motion graphic videos are popular in today’s marketing styles.
For the creation of the Best animated corporate videos, you can take our word for BuzzFlick, video animation production company. You will have your videos created in the way you want them to be. We hope this article has helped you in figuring out the best technique to help you with your sales.