What is UX/UI design and how does it work?

UX stands for “User Experience” and offers web design solutions for users from different platforms. While UI refers to ‘User Interface’, that is, it makes the experience visual and attractive.

These two terms are indispensable when we talk about web design and development, a job that is in high demand these days. 

The https://cieden.com/ui-ux-for-startups UX/UI designer will constantly improve your company’s product to ensure an optimal experience from any device. 

What does the online mediation of your company consist of and what do you enjoy the most about web design?

Aloysio: In my work, I have been able to apply design thinking methodologies, develop the user experience and produce prototypes of our products.

 I am passionate about the strategic part of the design. That is, the stage in which we discover the product, investigate the pain of the user, and align those ideas with the core business of the company.

Online Mediation (or simply MOL) is an online dispute resolution legal technology that operates on a B2B2C basis. With it, we offer a digital platform where the disputing parties can build out-of-court agreements.

How is the day-to-day working for web design?

Look, my day-to-day is to create prototypes in Figma, facilitate design thinking workshops with key people and participate in meetings with different departments to decide the next steps of the company. 

I also do custom page launches for new clients through front-end programming. My duty is always to update the website with the product team and discuss its requirements and features.

Tell us about a successful experience in your career and another where everything went wrong. 

How did you solve it?

A few years ago I was asked to develop a website, but I had no front-end knowledge. However, I accepted the challenge because I believed it would bring me professional value. I studied every day until I delivered the site, about two months later. It wasn’t a perfect site, but it was better than the old one and it worked very well. 

I had excellent feedback, both from the company team and from other professionals. Thanks to this site, I received a significant boost and acquired a new skill. This was a success for me.

I’ve already made some bad decisions, but as far as I can remember, nothing too serious. I created screens that weren’t good and they got aired. 

Then I had to negotiate with the developers to fix the bugs. I like to involve a lot of people before making a decision. Incorporating other points of view helps to avoid making so many mistakes. 

What advice would you give to future UX/UI designers?

The ux design for startups discipline has a very broad spectrum and it is possible to act in various ways: User surveys, workshops and dynamics, wireframe construction, visual design, etc. 

The best way to find out which one is your favorite is by working in a small company. These startups demand that the UX do a little bit of everything, and this is great for self-awareness. 

In addition, it contributes to building a professional profile in the form of a T, when you understand everything and then you can specialize in one thing. My advice is that, start in a small company and then specialize. 

Every time there are new online applications and software that solve our lives and to optimize these experiences, there are UX/UI designers. They are in charge of the landing of the web pages and as the expert told us, the best ecosystem to learn is that of startups. 

  • The UX/UI designers are in charge of constantly updating the websites in the hands of the product team according to the requirements. 
  • Great learning is acquired in a startup. 
  • Their goal is always to optimize the user experience. 
  • And you? Do you already have an idea of ​​what it means to be a UX/UI designer? 

How to design the UX in my Startup

A few weeks ago I wrote that today, the competitive advantage that many companies are having is the experience they offer their customers. 

In The Age of Experience: Adapt or Die, he gave an example of how Uber or Apple, for example, have dedicated their efforts to really take care of every detail of their interactions with users and this is more than the price, or the solution exceeds many of your competitors.

How to do Lean UX in my Startup:

Before going on to explain how to do Lean UX, it is important to mention that this methodology uses the foundations of Design Thinking and Agile Development:

  • Proposes to create functional systems but avoid a lot of documentation
  • The cycle is like the figure below. That is why we say that a product is never finished, it is always waiting for its next iteration:
  1. Idea

The first step is to validate the hypothesis that the co-founders have since everything they believe about the product are assumptions. 

Many times at this stage the conclusion is reached that a problem is not being solved, or that there is no market that is interested in said product. In this phase, the problem, the market, and the product are validated.

UX techniques to achieve it:

  • Research with users
  • Benchmarking
  • Definition of proto-persons
  1. Product

Now yes, let’s get to work. In this phase, the recommendation is to generate a Minimum Viable Product (MVP), that is, the bare minimum to solve our user’s problem and be able to test it to see what they think. 

You should try to make interactive prototypes to emulate the product you have in mind, but discover potential bugs or confusing flows, as well as usability problems before you start building it. Don’t spend a lot of time or money at this stage, do it fast.

UX techniques to achieve it:

  • Sketching
  • Wireframing
  • Prototyped
  1. Data

This phase can be fun or quite frustrating, and both feelings are fine. This step is the moment of truth, it will allow us to test the MVP with real users to measure, analyze and learn with the users. 

This is where we really realize what we must build and throw away everything that does not serve us, hinders or confuses people. 

The data part is where many startups fail, going from product straight to launch without knowing how users interacted and what they felt and thought about the product.

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