For some time now, paid advertising has been frowned upon and it’s known to cause interruption in user experience.
Also, the high cost of advertising is getting worse and worse by the month.
These points, along with hundreds of others have determined that paid advertising is not the best solution.
However, there are angles to face paid advertising from, that will ensure you perform at the best possible level with your campaigns.
Here are 2 crazy hacks that you can employ and make your business stand out with during paid advertising.
1. Get properly organized and perform good keyword research in Google.
Your choice of keywords should be dictated by the intent of the users. You should continue digging and incorporating more keywords that have high relevance to your product or service. Using long-tail keywords is effective because they are very specific. You should also focus on keywords that have buying intent. Don’t focus on broad informational intent keywords. Ensure your focus stays firm on what’s important.
Also, if you get your keywords organized into groups, your advertising is bound to deliver better results, and it will also help you create better keyword suggestions that are more specific from the broad keyword groups. You should also consider including negative keywords in your research because this helps to prevent your ads from being shown when searches that are not relevant are conducted. This is a fantastic method of increasing your click-through rates with Google ads and even Organic Google SEO.
2. Improve the effectiveness of your Facebook Ads
Many business owners pay to advertise on major social networks, but they are not very concerned about the level of results that their ads deliver. There are several methods that you can use to make your ads more effective and deliver better results. The first approach that you need to consider is to split test your creatives. By testing all the different images that you use for your advertising, you can make lots of informed and educated changes. The frequency statistic of your paid ads is another thing that you should check. It has been proven that with an increase in frequency, click-through rates go down and CPM goes up. That’s why ensuring that your frequency stays low is very important for paid ad results.
Next, you should dig deeper into your converting customers and use lookalike audiences to create even better targeting pools.
To help boost your paid advertising on the creative side, you should consider using both banners and videos. These types of video creatives are proven to be the best form of advertising because of their natural engagement. But remember that before you start sharing a video for marketing purposes, ensure the quality is amazing.
- Use a storyline in your marketing
Marketing isn’t just about trying to make a sale, it’s also trying to tell a story about your product. This is a prime example of “Story Marketing”. In fact, telling a story in your marketing actually boosts conversion rates by up to 30%. Telling a good story through your marketing can lead to your customers becoming more engaged and helps to build a stronger connection with them. On top of that, it also adds an element of compassion and humanity to your ads, which is completely different from that of usual advertisements. In fact, one of the best examples of storyline marketing has been through the company Marketing Isn’t About You. They’re fantastic at telling beautifully crafted stories and clarifying market strategies for a lot of companies.